Welcome to The Wealth farmer way

Eric Priebee and Alex Naylor are dedicated to enriching the lives of The Wealth Farmer clients and helping them to achieve financial wellbeing.

Eric Priebee: A seasoned professional

Eric is a financial advisor and wealth coach with over 30 years experience in the financial services sector, including working for many years at big name corporates such as BNP Paribas and Merrill Lynch.

Throughout his career, Eric has grown his knowledge and skills and is now relishing the opportunity to share his approach to personal financial management as The Wealth Farmer.

Alex Naylor: Quality advice and innovative solutions

Alex has an enviable depth of experience gained from working in various senior roles for organisations including SFG Advice, Grow Super, AMP and Sydney Financial Planning.

Alex is a Financial Planning Association of Australia award winner, taking out the Charter – ‘Value of Advice Award’ for NSW/ACT.

The Wealth Farmer is supported by the wonderful Suzie Kovacevic and a fabulous support and administrative team.

“Eric is helping my wife and I understand how to grow and protect our assets not just for our benefit but also for future generations. I would have no hesitation in referring Eric and his team and would suggest that any time poor professional or small to medium sized family business owner not using an adviser like Eric are leaving themselves and their families very vulnerable.”

Peter F.

How Eric works

One-one-one with clients, couples or families to offer tailored financial advice, drawing on his wealth of experience
Eric isn’t incentivised by product sales or commissions
Eric is a financial advocate for his clients and he delivers solutions that are a best-fit for them; and for them alone
He is a goal-orientated advisor that puts a strong emphasis on building open and honest relationships with his clients
As he is across all the latest Australian financial news and legislation, Eric is a financial thought-leader who is regularly called upon for speaking opportunities, including on radio
Eric is flexible, open-minded and tailored in his approach to advising clients
Communication is key. Eric knows this and communicates one-on-one with his clients, but also provides regular updates for his client group via fortnightly emails, sharing his knowledge and viewpoint on topical financial matters. It’s all part of his service offering.

The tough questions

In order to get the best results for his clients, Eric isn’t afraid to ask the tough questions.

Have you got concerns about your family’s financial succession? Family board meetings may be required, with an informed, neutral third party chairing the meetings.
Have you always thought you should invest in a second property? In fact, that may not actually be the ideal investment for you in your circumstances.
Perhaps you find yourself in a new situation due to a divorce or a death? You need a Financial Advisor who can help you wade through the decisions and all the paperwork.

After you start working with The Wealth Farmer, you may even find that some of your long-held, financial goals change. He isn’t here to just tick the boxes, he is here to empower you financially.